Ahrefs will now filter all of the organic keywords your site is featured in an AI Overview for. Every time we reference one of these “expert signals”, we link to the relevant page. Following this structure will make it easy for Google’s algorithm to understand your content and for Gemini to summarise what you wrote. The entire introduction should be a maximum of 100 words, stating the most important information.
You can use Backlink Analytics to analyze your backlinks, track their changes over time, and identify opportunities for new link-building efforts. And “Pages” can help you see which pages are performing well in search results. You can use SEO Anomaly this data to modify your SEO strategy and improve your site’s visibility in search results.
Remove Pages That Don’t Provide Value to Your Site or Audience
SEO is about taking the next step and working on improving your site’s presence in Search. This guide will walk you through some of the most common and effective improvements you can do on your site. Monitoring significant changes in organic traffic is crucial to staying ahead of SEO trends and algorithm updates. Use Google Analytics Insights to create custom alerts that notify you of sudden traffic spikes or declines.
Shortly, we’ll explain how to pick keywords well and how to plan your content so you reach quality goals. Internal linking refers to adding hyperlinks within your website’s content that direct users to other relevant pages on your site. Implementing schema markup and utilizing internal links are two effective strategies to improve your website’s ranking on Google.
- This can take a few minutes to several hours, depending on the size of your website.
- I work at SEO.AI, so it may not be a shock that I’m mentioning it here—but in my view, it genuinely stands out as one of the best AI-driven SEO tools on the market.
- Therefore, “It is worth reviewing your content pages atleast once a year, especially for money pages that you want to rank for.
- Make sure to optimize the text and keywords in your infographics for SEO.
Optimize Photos and Videos for Google Maps
These are called LSI keywords and they enrich your content and provide more context to the search engines as to what your content is about. Google tends to favor content that has good LSI vs those optimized only around a single keyword or phrase. One of the first things you should do is optimize your title tags, meta descriptions, headers, and image alt text with targeted keywords.
The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration. Google primarily finds pages through links from other pages it already crawled. In many cases, these are other websites that are linking to your pages.
So whenever there’s an opportunity, make sure that you link out to high-authority websites that are relevant to your industry. But that doesn’t mean you should stuff your pages with outbound links. Too many dofollow links to other websites will leak your PageRank and have an adverse effect on your page rankings. Besides this, you’ll also be able to discover your competitor’s top competition in the same report.
One way to make sure that your content matches search intent is to look at the content that ranks on the first page. If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive.
To get an even better idea of what needs improving, you can use usability testing tools like Optimizely and Five Second Test. It decreased the bounce rate by 35% and increased time on site by 95%. The website also saw a 25X increase in the number of keywords for which it ranked on Google.
When you clearly define the structure and meaning of your content with star ratings schema, search engines will better interpret your page. Secondary keywords are incredibly important because they help you cast a larger metaphorical net into the search engine sea. Secondary keywords should be closely related to your focus keyword and have the same intent. All of these keywords add depth to the article while also supporting the main topic and keyword. Now when someone is looking for any of those keywords, we’ll have an optimized page that is useful for that audience. To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them.
