We also use this tool to analyze your competitors and learn how you stack up. Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results. When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results. SEO analysis tool evaluates your search performance every day and updates your to-do list based on changes happening in terms of your website content, website rankings, or backlinks. SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings. URL structure is a critical component of SEO that can impact both user experience and search engine rankings.
Read The Ultimate SEO Audit Checklist to learn:
A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content. This audit also checks your website for social sharing buttons, which can encourage users to share your site. A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration.
Broken links occur when a third-party resource to which you link ceases to exist. You may also want to prioritize the reviewing of pages that show signs of being low-quality. You can do that in Ahrefs’ Site Audit; just head to the Content Quality report. You should always aim to use subheaders to break up your content and make it more appealing.
- Simply enter the URL you want to analyze into the search bar, and the tool will generate a report with insights.
- Most organizations partner with an SEO agency or have an in-house SEO team to accomplish this.
- Finally, use information from the evaluation to better understand your audience and optimize your social media to engage them.
- This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects.
Getting started
GrowthBar’s intelligent algorithms weight different factors in the SERP and deliver a delightful dashboard and roadmap for improving your blog post. The reason OnCrawl made this list however is the usefulness of its API. If you’re white labeling reports or doing really complex things with large data sets, this is really handy. As such, its definitely recommended for enterprise customers that want to marry audit data with their own internal business data (clicks, revenue, gross margin, etc.).
Check your navigation
Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster. ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective. Moz has many SEO tools that we use to analyze your website and its SEO standing. SEO Anomaly With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition.
If pages on your site are returning 404 errors, server (5xx) errors, or are timing out, they’ll show up in this report. But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore this… look a squirrel” buckets. So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment. Shows you whether the site has any manual actions preventing it from ranking. If you’re not then grab a free certificate from Let’s Encrypt and follow our guide.
